Creators, also known as Influencers, are a growing force in the social media landscape, creating entertaining content for social platforms and helping brands amplify their products. To help onboard new creators and grow existing ones, I developed a comprehensive program to show them how to establish and build their brand with Facebook and Instagram tools. With the use of scaled e-Learning and video content, we were able to onboard hundreds of creators and drive solution adoption across the wide variety of creator tools.
THE TEAM
Content, Creative, Partnerships, Creator Marketing
MY ROLE
Leading audience research, stakeholder management, content vision and development
OVERVIEW
WORLDWIDE
The programme was designed to walk creators through how to start their journey on Facebook and Instagram, grow their stardom, earn money with their content, and partner with brands. The curriculum featured eLearning courses and videos that integrated quizzes after each section to gauge learning progress.
e-Learning
How-To Videos
Quizzes
WE DELIVER
WORLDWIDE
RESPONSIBILTIES
Leading audience research to define audience segments, challenges/needs, and business priorities
Managing stakeholder relationships and collaborating to align on goals and set expectations
Leading instructional designers in designing curriculum proposal and reviewing with stakeholders
Supervising content development (10 courses, 30 lessons, two videos)
Collaborating with key stakeholders to review curriculum and craft marketing communications